Generational selling is all about personalizing your approach based on the age-based preferences of your audience, in terms of how they want to receive and process information that you provide to them. Your job is to present material that resonates with their perception of their needs and priorities. By doing so effectively, you create a win-win because they get the protection they need, and you get the satisfaction of making that happen. Here are some tools to help you get started. Let us know if we can help!